About me
A Career Built on Impact, Relationships, and Industry Know-How
With over a decade of experience across the SaaS ecosystem, I’ve worked at the intersection of MarTech, PropTech, FinTech, and now, SportsTech — driving growth, shaping partnerships, and solving real-world business challenges with innovative tech solutions.
My work is rooted in building meaningful relationships with C-suite stakeholders, translating complex platforms into clear business value, and creating long-term impact across new business, renewals, and expansion.
I hold a Master’s in Sports Business & Innovation from the globally renowned Loughborough University London, where my research explored how sports leagues and teams can use digital assets — like NFTs and Fan Tokens — to deepen fan engagement and unlock new revenue streams.
.jpeg)
Today, I work as a Strategic Partner Manager, supporting a diverse portfolio of sports organisations across EMEA — from Football and Basketball to Cricket, Rugby, Golf, and Esports.
Outside of work, I’m a proud mentor at Diversity in the Business of Sport (DiBS), helping underrepresented talent break into the sports industry and accelerate their careers.
I also write a blog — The Blades Report — where I explore the evolving intersection of sport, business, and technology.
And when I’m not doing all that? You’ll find me travelling, reading, picking up a few words of Spanish, or on the court playing Padel.
